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In August 2019, Instagram also began to pilot the removal of the “Following” tab from the app, which had allowed users to view a feed of the likes and comments made by users they follow. At the time of the announcement, it was reported that 80% of Instagram’s 600 million users were located outside the U.S., and while the aforementioned functionality was live at its announcement, Instagram also announced its intention to make more features available offline, and that they were “exploring an iOS version”. Realizing that it was too similar to Foursquare, they refocused their app on photo-sharing, which had become a popular feature among its users. Although often admired for its success and influence, Instagram has also been criticized for negatively affecting teens’ mental health, its policy and interface changes, its alleged censorship, and illegal and inappropriate content uploaded by users. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook.
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- On May 11, 2016, Instagram revamped its design, adding a black-and-white flat design theme for the app’s user interface, and a less skeuomorphistic, more abstract, “modern” and colorful icon.
- A Meta spokesperson explained, “We have fixed an error that caused some users to see content in their Instagram Reels feed that should not have been recommended. We apologize for the mistake.”
- The addition was seen by some in the technology media as Facebook’s attempt at competing with the then-popular video-sharing application Vine.
- In November 2012, Instagram launched website profiles, allowing anyone to see user feeds from a web browser with limited functionality, as well as a selection of badges, and web widget buttons to link to profiles.
Mosseri stated that this was intended to have users “worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about.” It has been argued that low numbers of likes in relativity to others could contribute to a lower self-esteem in users. To comply with the GDPR regulations regarding data portability, Instagram introduced the ability for users to download an archive of their user data in April 2018. However, unlike post likes, the user who posted a comment does not receive notifications about comment likes in their notification inbox. On May 11, 2016, Instagram revamped its design, adding a black-and-white flat design theme for the app’s user interface, and a less skeuomorphistic, more abstract, “modern” and colorful icon. In April 2016, Instagram released a Windows 10 Mobile app, after years of demand from Microsoft and the public to release an app for the platform.
In March 2021, a feature was added that prevents adults from messaging users under 18 who do not follow them as part of a series of new child safety policies. A new update in November 2016 let users make their private messages “disappear” after being viewed by the recipient, with the sender receiving a notification if the recipient takes a screenshot. Users who follow each other can send private messages with photos and videos, in contrast to the public-only requirement that was previously in place. These researchers found that college students in the U.S. and China watch short-form videos for entertainment, knowledge, and to build social identities. Despite the “TikTokification” of Reels and the parent company Meta spending millions on courting content creators, user engagement continued to lag way behind TikTok as of 2022. Instagram Reels is the short-form section of the American social media platform Instagram.
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The Wall Street Journal reported that some parents are concerned about the effects of short-form videos on their children, as there is no way to disable Instagram or set limits. Researchers from the Guizhou University of Finance and Economics and Western Michigan University found that short-form videos like YouTube Shorts, TikTok, and Instagram Reels may make it easier for young adults and children to develop addictive behavior because short-form videos provide “short bursts of thrills”. The number of monthly users also increased from 1.5 billion in 2022 to 1.8 billion as of 2024.
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In June 2014, Instagram announced the rollout of ads in the United Kingdom, Canada and Australia, with ads starting to roll out that autumn. She said in an interview with The Wall Street Journal in September 2013 that the company should be ready to begin selling advertising by September 2014 as a way to generate business from a popular entity that had not yet created profit for its parent company. Users can apply for verification through Instagram’s settings, https://jaya9betting.com/ but the decision to grant verification ultimately rests with Instagram’s team.Meta (formerly Facebook) launched paid verification on Instagram in 2021. Instagram verifies accounts based on its own discretion, and not all accounts meeting the criteria may be verified.
In February 2026, Meta announced a new safety feature on Instagram that will alert parents if their teenage children repeatedly search for content related to suicide or self‑harm, as part of expanded parental supervision tools amid legal scrutiny of its impact on youth. This change became permanent and system wide a year later, and now hashtags can only be used to see a selection of curated content from “top” users. After scrolling through posts from the past 48 hours, Instagram displays endless posts related to their interests from accounts they do not follow. Since its launch, only approximately 220,000 users globally downloaded the app, which represented less than 0.1% of Instagram’s monthly active users, indicating a lack of success in driving adoption. The change was made official in October, with head of product Vishal Shah stating that the feature was underused and that some users were “surprised” when they realized their activity was being surfaced in this manner.
